Marketing Online


Social Media – the New Way of Marketing for Jewellers


Marketing and PR develop relationships directly with customers and the Online version of this is Social Media.

Marketing Online is centred on interaction, information, education and choice for your customers.

Establish a clear goal as to what your website is to achieve and in the same way, set yourself a goal to reach with Social Media Marketing and you will be amazed how well this works!

Would you like all the steps, resources, hints and tips that we discovered along the way?


You might like to join our one-on-one hand-holding Mentoring Program.

Click here to find out how to register for our mentoring program for just $67 per month.

FREE Report: Social Media for Jewellers, CLICK HERE to open and save



Building consumer confidence in the product you sell

is critical to your reputation and continued success

as a Professional Jeweller.


Planning for the future success of your business will include having a presence on the Internet.

Some Jewellers believe having a website means they should sell online:- Not necessarily.

Having an online presence and being active online is about establishing your reputation.


• Website Optimisation

Did you know your website can be a great word-of mouth marketing tool? Whether you wish to actually make sales or not, having a website is an easy way for your customers to share your business with their friends and relatives without the need for costly brochures or catalogues on hand.


Your website is available 24/7 and you’ll be surprised how many customers will check you out before deciding to give you a try.

But be aware, there are a number of important factors to consider before putting your website together.

If you want to be found by the right customer and wish them to contact you, your strategy and site layout should be different from a site mostly there to generate sales. Flashing pictures and music is not as relevant nor rated as well as a video and your contact details.

Would you like all the steps, resources, hints and tips that we discovered along the way?

You might like to join our one-on-one Hand Holding Mentoring Program.

Click here to find out how to register for our mentoring program for just $67 per month.




• Internet Marketing

You can reach millions of potential customers with your internet presence. People use the internet to research everything from furniture to foot massage. So what exactly is Internet Marketing and how does it apply to Jewellers?

Customers inherently believe well known names are more trust-worthy. Internet Marketing is about creating your Jewellery Business Profile as someone that customers can trust. Your information value-packed website is the ultimate place you want customers to be driven to.

To achieve this, there are many opportunities for publishing interesting articles about valuable Jewellery buying facts. Social media sites are a great opportunity to create direct customer interaction which will place you as the trustworthy and preferred Jeweller in the customer’s mind.


Promoting trust can be achieved with

Internet Marketing.

Trust encourages customers to buy more

and maintain contact.


• E-mail Marketing

Do your customer relationships begin and end with a sale? If so, you are missing important opportunities. At its most basic level, when you sell a piece of Jewellery or take in a repair do you capture the purchaser’s mailing details?

The chances are the customer will shortly be needing gifts for friends’ and relatives’ special occasions so this could be the beginning of a long and happy relationship.

Maintaining after-sales contact couldn’t be easier with e-mail marketing. It allows for specific targeting of select customer segments and is, when done regularly and correctly, much more cost effective than catalogue distribution and mail outs of the past.


Never underestimate a customer’s desire to buy

the right piece for the next occasion.

Jewellery is a symbol of deepest human emotions,

and who can put a price on that?


Would you like all the steps, resources, hints and tips that we discovered along the way?

You might like to join our one-on-one hand holding Mentoring Program.

Click here to find out how to register for our mentoring program for just $67 per month.