Could This be the Jeweller's Future Stores?     

Jewellers…….

I asked Your Customers – This is what they said:

44.9% Cannot Find Local Jewellery Store Information Online…..and the little detail they can find is NOT relevant to what they are searching for…..

So what exactly did I do?

Over 50% of Facebook users are Female….and Females are still in the majority when it comes to liking Jewellery

I wanted to find out what Jewellery Buyers do these days when it comes to finding something new and what better place to go and ask them….. then to go where they are online: Facebook

While Manufacturing Jewellers are holding on, in fact are doing well…it's the Jewellery Retail Sector that's having a hard time

….and from what I heard last….the finger is pointed at overseas online Jewellery Sites for this demise…..

Jewellery Retailers seem to think it should be stopped or at least made more difficult…..well here is the surprise:

• 80%  of my Survey Participants DO NOT buy Jewellery Online…!
  
• For those who DO NOT buy Jewellery Online the overwhelming response was they'd like to see and feel the quality and would buy from a site they knew and preferably had visited the store before
  
• BUT because local Jewellery Retailers CANNOT be found easily online the buyer cannot research what they're looking for and what is found is of little relevance to the buyer…the Retailers are MISSING out on sales
  

So where do these Jewellery Buyers go with their money…….to other Goods Online……

Why?…..Because it's convenient……..heaps of choices and great price points…..

What would I do as a smart Jewellery Retailer?…..Same as I did as a smart Marketer…find the crowd where they are…ONLINE

Get a RELEVANT Online Presence….put information Online that your Customers are looking for and…

……. watch the Sales come in!!

If you are a Smart Jeweller and ready to get your Online Presence into a Customer Search Friendly Format contact me to discuss what your next move should be: sigrid@sigriddekaste.com

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What would you look for in a Jewellery Supplier?

One of the aspects of being successful in business is offering a quality product as cost effectively as possible. Finding the right suppliers can add to the bottom line but how to choose the right suppliers can be a challenge for Jewellers. There are plenty to choose from and a good place to compare quality and what is available are the Jewellery Fairs around the country. A range of question can help determine who to choose and one relevant question in today’s market would be: To buy or not to buy predominantly from local suppliers. Why not use these questions as your:

5 Step Guide to choosing your Supplier

1. How dependable is this Supplier?

Remember – if they let you down, you may let your customer down. Ask for a number of customer references to see if they deliver on time and the items ordered.

2. Does this Supplier deliver strong service and clear communication?

A strong relationship will benefit all involved. You want your suppliers to acknowledge how important your custom is to them, so they make every effort to provide the best service possible. And you're more likely to create this response by showing your supplier how important they are to your business. Taking a certain amount of responsibility is part of good service and for you to have verbal access to your supplier can be of great benefit to deliver customer satisfaction.

3. What does this Supplier deliver for your money?

The lowest price is not always the best value for money. If you want reliability and quality from your suppliers, you'll have to decide how much you're willing to pay for your supplies and the balance you want to strike between cost, reliability, quality and service.

4. Will there be consistent quality?

The quality of your supplies needs to be consistent - your customers associate poor quality with you, not your suppliers. Service is also measured in how they respond to your enquiries and any issues you might have with your customers should be recognized by the supplier.

5. How important is “Australian Made” to you and your customers?

It is great to support local (Australian) and tell your customers you do so however, if you are supplying to a market more interested in price, your consideration is clear. Compare price and quality against above listed points to create the right balance for your business. Sigrid de Kaste Business Marketing Coach and Consultant www.sigriddekastemarketing.com/